Facebook is not only for socializing with your friends and family. There are many different opportunities to help grow your business when it comes to this popular social media site. The information that follows can help you use Facebook to market what you have to offer and grow your customer base.
The key to all marketing is to understand why you’re doing it. What is your end goal? Once you have that figured out, you can more easily create a plan to bring in exactly who you want to turn from Facebook like into a customer. So start brainstorming today – what are you marketing?
Make sure that your Facebook page is spam-free. You can monitor your page by using filters, even if you are not online. Page administrators are able to put keywords that will be filtered out.
Add Facebook sharing buttons on your website. Most blog platforms will automatically integrate these elements but you can easily find the code needed to add these buttons by visiting your Facebook settings. These buttons are a great way to encourage your readers to share your content while reminding them about your Facebook campaign.
Change the tab order on your Facebook business page. The tabs will be in vertical order on the left of the page to start with. Under your list of tabs is the “Edit” option. Use this to customize the order of the tabs outside of the Info and Wall tabs. This can help you create a better hierarchy of which tabs should be near the top or the bottom in order to have some stand out more than others.
If you do not have time in the day to maintain a Facebook page, you should get someone else to do it. People will notice if your messages become too brief and start to lack substance. It is perfectly acceptable to have someone else run the page while you work on other aspects of the business.
Never, ever buy Facebook fans. There are a lot of opportunities to do so out there, but do not be tempted by them. While you will see a spike in the number of likes your page receives, it will have no bearing on making your brand more popular or increasing your sales. Instead, take things slow and steady and gain real, loyal followers. Quality is more important here.
Make use of the provided analytics tool set, Insights. Insights shows you what parts of your page are drawing traffic and what just isn’t working for you. You can make use of the Insights data to adjust your page according to what your visitors want to see, which will draw more visitors to your page.
Integrate your campaign across multiple platforms. You want your branding, your site’s look and feel, to be consistent across your Facebook page, your website, your Twitter page, your YouTube channel, and so on. Consistent branding will make visitors feel more at home on all your business’s advertising platforms, and therefore encourage more use of all the platforms.
Ask other people that you know for advice regarding Facebook if you are new to it. Facebook has been around for many years now, and thanks to this, many people have learned a great deal about how to effectively optimize a page on the site. You will likely be surprised at how much there is to learn.
Take advantage of the Facebook Places feature. This will allow people to let others know when they are at your place of business. If you don’t link your places page with your main page, people will be sent to a generic page. You want them to end up on the page that has the correct branding, so link the pages as soon as possible.
Seek out leadership opportunities on Facebook. Facebook offers you many opportunities in building up your leadership role in your niche. Look for opportunities to comment and answer questions in your niche. This gets your brand out to more people, which means more fans for you.
Organize a contest on Facebook. You should encourage your subscribers to tag you in one of their updates, for instance to share a picture of the product they bought or a review of a product. Give a free product to the entry that receives the most votes so contestants encourage their friends to vote on their entry.
Why do you want a Facebook page? Never be a Facebook user for no reason. Do you want to communicate more effectively to customers? Or perhaps it is so that they may contact you? Facebook can help increase both communication and sales with current and new clientele; this is different to just keeping the customers that you already have.
Try to post photos to your Facebook page that are professional. These photos show others great shots of your business. If you are going to take personal photos, make sure that you use a great quality camera and you don’t post anything that will give people a negative view of your brand.
Post pictures along with your text. It will make your post stand out in the newsfeed, and it gives it a little extra edge. Make sure, however, that you either use your own pictures or you use royalty-free images when posting. This is important because you do not want to essentially take someone else’s property without asking.
Before you launch a Facebook marketing campaign, prioritize your marketing goals. It’s important that your profile has a message and focuses on targeting a specific action. For example, use it to increase sales with frequent promotions or to get people to buy a specific line of products. A general profile will not generate that much excitement, but one that buzzes with activity will!
Facebook is not only for socializing with those who are close to you. You can also use Facebook to reach out and help grow your business. Since there are so many users on this site, why not use that to your advantage. Use the tips shared in this article and you can watch your business grow.
